KERWIN CHEN 

PRODUCT DESIGN 


INFORMED BY THE PAST –
INSPRIED BY THE FUTURE. 



 APPS 

2019
  1. 知的所有 Omniscient 
    by Echo x Bitmark 

2018
  1. Bitmark Health
  2. UC Berkeley Data Donation

2017
  1. Chibitronic


 WEBSITES

2018
  1. Bitmark Property Registry

2017
  1. Nonezero


 BRANDING  

2018
  1. Youth of Burma
  2. Silver twinkle

2017
  1. Oosh
  2. Guerrilla


 PHYSICALS  

2016
  1. Glenfiddich Bespoke Packaging Kit
  2. The Naked Grouse-Perfect Serve
  3. Balvenie Single Barrel-2015 Limit Edition
  4. Free Your Spark

2015
  1. Piper Speaker
  2. Wave After Wave




I'm not just simply looking to create a beautiful face for the product — I want to help to find the best experiences for users.



︎ kerwinyangchen@gmail.com

︎ About me

︎ Linkedin
 
︎ Instagram



Mark

Bitmark Health

Own your full medical history.

 

Take ownership of your health history and control how it is shared with healthcare providers, family, and researchers.




INTRO

Helping individuals aggregate, own, and control access to their complete health information for their benefit.

Bitmark Health is an extension of Bitmark’s property blockchain technology, approved by UC Berkeley’s IRB in 2018 for public health studies.






ROLE


Product designer: wireframes, UI/UX design, responsive design, end-to-end user flow, user research.

TEAM


Casey · Head of Product
Anais · Branding
Bach Le Xuan, Anh Nguyen · Developers


PROJECT STATUS


Launched, continuing user testing and iteration.

︎ APPSTORE DOWNLOAD




DEFINE USER STORY

When I don’t possess my entire history of health data, I want to aggregate it using a single app, so I can receive better healthcare wherever I go.

When I have a copy of my entire health history, I want to control access to it, so I can leverage it for my personal benefit.

When I have a copy of my entire health history and can control access to it, I want privacy-protecting computations to match me with interested data consumers, so I can generate value (wealth) from my health data.

SPECIFIC USE CASES FINDING

  • Simplest Aggregation — immunization records for children
  • Simplest Sharing Case — emergency Medical Record




BRANDING DESIGN PROGRESS

It was a significant design challenge for me because when most people think about health, they already have a particular image plus this industry have always drawn substantial attention. Most likely the design language should feel safe, warm, love, and caring. However, Bitmark (the blockchain company) branding guide is the opposite feeling from that it's not only engineering-oriented but also cold. We had to spend much time on the re-branding and brainstorming the right design looks and feels. Here are the design transitions from the beginnings to the latest version.



We've completed and published the app with three re-design and product iterations within a half year, continuously gather users feedback and create user persona as a directional design reference.




USER TESTING & INTERVIEWS

Since this is the most important project I've designed for changing the healthcare industry. After finished the first version of the app, I started the user testing process immediately and focus on usability testings. The tool I use is usertesting.com. It's a platform that allows the enterprise to connect with users easily in live session.



After gathering all the insight and feedbacks, the product team will discuss and set the priority by the issue, type and frequency. Here is the way we structure:






01. USER ONBOARDING

Present the design for user to understand the concept: all your private health record stores in the blockchain based vault. 




02. HOME AND SETTINGS

Using card layout as the main interface. Each card is a single record, it feels safe, concrete and joyful.



03. HEALTH DATA : MEDICAL RECORDS AND FITNESS DATA 




JOIN OUR FACEBOOK HEALTH COMMUNITY AND HELP US IMPROVE THE APP 

We are still iterating the app to make it better, feel free to join our community for all the updates or sharing your thoughts.



Mark