_{Chibitronics + Bitmark}

_{Protecting against hardware warranty fraud}

INTRO
Warranty fraud is a rampant and costly epidemic for hardware and consumer electronics companies, large and small. It has been estimated that companies lose 5–10% of their product revenue to fraudulent product repairs and renewals, and even more to operational costs for customer support.

Chibitronics co-founder, bunnie huang came to Bitmark with the idea: In the same way that the Bitcoin blockchain can prevent double-spending digital currency, hardware products that are linked and viewable via the Bitmark blockchain will have a trackable provenance, thus cloning and warranty fraud are more easily detected and averted.

ROLE

Product design: wireframes, UI/UX design, responsive design

TEAM

BITMARK INC.

PROJECT STATUS

PRODUCTION

︎ WEBSITE

POSITIONING

“Trust” is automated, basic annoyances like asking for proof-of-purchase can be skipped, and consumer electronic companies can spend more time on making their customers happy.

Registration

GENERATE WARRANTY CODES

Company creates warranty code labels and generates corresponding Bitmark certificates.

SHIP PRODUCTS

Each product is shipped with the warranty label sticker and instructions to claim the bitmark certificate.

CLAIM OWNERSHIP

Each customer must register their product code in the Bitmark blockchain upon receiving it, thus claiming ownership of their specific product.

Authentication

RECEIVE SERVICE REQUEST

If a customer has a product issue, they contact company with their warranty code.

CHECK PRODUCT PROVENANCE

Company easily checks the Bitmark blockchain for the corresponding Bitmark certificate.

AUTHENTICATE OWNERSHIP

Company can easily authenticate the provenance of their product, and make the product exchange or fix as appropriate.

The bitmark label (warranty code) on the Chibichip:

USER BENEFITS

Key Benefits for Companies

Lower the production margins that go to warranty issues and fraud
Sync product information (post sale) with distributors and entire supply chain
Automate customer support
Manage feature requests as a limited resource (time = money)

Key Benefits for Customers

No proof-of-purchase needed
Ability to transfer warranty

Expand the legitimacy of secondary markets

Acquiring something of value
Early access / patron

“closed beta”
“update”

Anonymous aspect

PLATEFORM WIREFRAME

To be able to continue the support service, the following actions are required for the customers:

1. Claim Bitmark Warranty Code
2. Get Warranty Service
3. Verify a Bitmark Warranty Code

Create and sign in bitmark account with OAuth method to verfied if the account has the claimed or authenticated warranty code.

01. HARDWARE SUPPORT SERVICE LANDING

Select the product:

Chibi Chip
Chibi Scope

02. CHIBI CHIP

02.1. CHIBI SCOPE

03. WARRANTY SERVICE TYPES

04. ISSUE FORM

Select Issues (dropdown menu):
"Can't program",
"RGB LED broken",
"Gets hot",
"No lights",
"Cable broken"
"Other"

05. BITMARK OAUTH

To create a Bitmark account, user only needs to provide the email and verify through magic link. Designed the method so that the flow can be much shorten.

KERWIN CHEN

PRODUCT DESIGN