KERWIN CHEN 

PRODUCT DESIGN 


INFORMED BY THE PAST –
INSPRIED BY THE FUTURE. 



 APPS 

2019
  1. 知的所有 Omniscient 
    by Echo x Bitmark 

2018
  1. Bitmark Health
  2. UC Berkeley Data Donation

2017
  1. Chibitronic


 WEBSITES

2018
  1. Bitmark Property Registry

2017
  1. Nonezero


 BRANDING  

2018
  1. Youth of Burma
  2. Silver twinkle

2017
  1. Oosh
  2. Guerrilla


 PHYSICALS  

2016
  1. Glenfiddich Bespoke Packaging Kit
  2. The Naked Grouse-Perfect Serve
  3. Balvenie Single Barrel-2015 Limit Edition
  4. Free Your Spark

2015
  1. Piper Speaker
  2. Wave After Wave




I'm not just simply looking to create a beautiful face for the product — I want to help to find the best experiences for users.



︎ kerwinyangchen@gmail.com

︎ About me

︎ Linkedin
 
︎ Instagram



Mark

Chibitronics + Bitmark

Protecting against hardware warranty fraud






INTRO

Warranty fraud
is a rampant and costly epidemic for hardware and consumer electronics companies, large and small. It has been estimated that companies lose 5–10% of their product revenue to fraudulent product repairs and renewals, and even more to operational costs for customer support.




Chibitronics co-founder, bunnie huang came to Bitmark with the idea: In the same way that the Bitcoin blockchain can prevent double-spending digital currency, hardware products that are linked and viewable via the Bitmark blockchain will have a trackable provenance, thus cloning and warranty fraud are more easily detected and averted.

ROLE


Product design: wireframes, UI/UX design, responsive design

TEAM


BITMARK INC.

PROJECT STATUS


PRODUCTION

︎ WEBSITE






POSITIONING

“Trust” is automated, basic annoyances like asking for proof-of-purchase can be skipped, and consumer electronic companies can spend more time on making their customers happy.


Registration


GENERATE WARRANTY CODES

Company creates warranty code labels and generates corresponding Bitmark certificates.
SHIP PRODUCTS

Each product is shipped with the warranty label sticker and instructions to claim the bitmark certificate.
CLAIM OWNERSHIP

Each customer must register their product code in the Bitmark blockchain upon receiving it, thus claiming ownership of their specific product.

Authentication




RECEIVE SERVICE REQUEST

If a customer has a product issue, they contact company with their warranty code.


CHECK PRODUCT PROVENANCE

Company easily checks the Bitmark blockchain for the corresponding Bitmark certificate.
AUTHENTICATE OWNERSHIP

Company can easily authenticate the provenance of their product, and make the product exchange or fix as appropriate.



The bitmark label (warranty code) on the Chibichip:






USER BENEFITS

Key Benefits for Companies
  • Lower the production margins that go to warranty issues and fraud
  • Sync product information (post sale) with distributors and entire supply chain
  • Automate customer support
  • Manage feature requests as a limited resource (time = money)

Key Benefits for Customers
  • No proof-of-purchase needed
  • Ability to transfer warranty
    • Expand the legitimacy of secondary markets
  • Acquiring something of value
  • Early access / patron
    • “closed beta”
    • “update”
  • Anonymous aspect




PLATEFORM WIREFRAME  

To be able to continue the support service, the following actions are required for the customers:

1. Claim Bitmark Warranty Code
2. Get Warranty Service
3. Verify a Bitmark Warranty Code


Create and sign in bitmark account with OAuth method to verfied if the account has the claimed or authenticated warranty code.





01. HARDWARE SUPPORT SERVICE LANDING  

Select the product:
  • Chibi Chip
  • Chibi Scope


02. CHIBI CHIP 



02.1. CHIBI SCOPE




03. WARRANTY SERVICE TYPES


04. ISSUE FORM

Select Issues (dropdown menu):
"Can't program",
"RGB LED broken",
"Gets hot",
"No lights",
"Cable broken"
"Other"

05. BITMARK OAUTH

To create a Bitmark account, user only needs to provide the email and verify through magic link. Designed the method so that the flow can be much shorten.





PRESS

  1. Bitmark & Chibitronics launch blockchain-based solution to combat warranty fraud - Cision PR Newswire
  2. Why I’m Using Bitmarks on my Products- Chibitronic CEO Bunnie blog post