KERWIN CHEN 

PRODUCT DESIGN 


INFORMED BY THE PAST –
INSPRIED BY THE FUTURE. 



 APPS 

2019
  1. 知的所有 Omniscient 
    by Echo x Bitmark 

2018
  1. Bitmark Health
  2. UC Berkeley Data Donation

2017
  1. Chibitronic


 WEBSITES

2018
  1. Bitmark Property Registry

2017
  1. Nonezero


 BRANDING  

2018
  1. Youth of Burma
  2. Silver twinkle

2017
  1. Oosh
  2. Guerrilla


 PHYSICALS  

2016
  1. Glenfiddich Bespoke Packaging Kit
  2. The Naked Grouse-Perfect Serve
  3. Balvenie Single Barrel-2015 Limit Edition
  4. Free Your Spark

2015
  1. Piper Speaker
  2. Wave After Wave




I'm not just simply looking to create a beautiful face for the product — I want to help to find the best experiences for users.



︎ kerwinyangchen@gmail.com

︎ About me

︎ Linkedin
 
︎ Instagram



Mark

知的所有 Omniscient | Echo X Bitmark



“Give the power back to the people, to individuals, the creators, and those who love music.” by Pochang Wu 吳柏蒼 - 回聲樂團 (Echo)
 



INTRO


Warner/Chappell artist Pochang Wu’s new song “Omniscient” brings the heritage of physical music to the digital world with blockchain.Wu is creating a new digital music format to give artists revenue models outside of music streaming.

“Omniscient” uses computational art to package Wu’s music, notes, artwork, and photography into a new music format and deliver a unique experience within each edition for each fan. This format can played on a computer or within the Bitmark Registry mobile app on Android and Apple iOS.

This product released on February 20th 2019, the complete 200 limited editions of Omniscient was claimed and sold out within 12 hours. First time has music distributed, registered and transferred as a digital property through the blockchain platform in Taiwan. The launch has attracted more than 10+ media coverage from abroad to local.





ROLE


Product lead, Product designer: wireframes, UI/UX design, responsive design, end-to-end user flow, user research.

TEAM


Casey Alt · Head of Design
Bach Le Xuan, Anh Nguyen · Developers
Hai-Ching · Marketing

PROJECT STATUS


Launched, planning for next stage.

︎ OMNISCIENT 

︎ APPSTORE DOWNLOAD

︎ GOOGLE PLAY DOWNLOAD




FRAMING THE PROBLEM            

The previous iteration of this product (Bitmark Property Registry) was completed half year ago before the launch deadline, and the flow at the time was only support general digital property registration. There was little to no concept of specific use case for user to experience and understand the uniqueness of the digital property. However, by collaborating with Pochang Wu, by the concept of physical music, any fan can now gift, sell, or buy other editions unencumbered by license agreements, digital rights management (DRM), Bitmark, or even Wu himself. Each bitmark certificate always includes the full ownership history and related property rights of the edition, recorded on the blockchain.

My first task was to discuss with Pochang and his team to plan out the core functional requirements and define best flow for the core features. These boiled down to:

  • Artist can register music file and issue title as a digital property on the Bitmark blockchain.
  • Digital property music screen, deliver the best experience of the difference from regular streaming & digital format music.
  • Artist distribution web page for sharing and let fans claim the song.
  • Trackability for the artist in the app, to monitor all the claimed songs' provenance.



 




DESIGN ITERATIONS

Briefly explain my design thinking as the example case below. I've always conducted user interview feedbacks and internal team testing to improve product usability. 

From the orginal design to the new design, the changes are including:
  • 1.1 -> 2.1 
    Iframe layout update from non-responsive design to responsive.
  • 1.2 -> 2.2 
    Simplify the information form format and enhance the core functions
    visibility.
  • 1.3 -> 2.3 
    Prioritise the content for the artist to be able easily to find the
    needed info.







01. ENTRY - CLAIM & DIGITAL PROPERTY

After artist register the song, the app will generate a URL link as a claim web page and artist can share it to any social media. Designed the flow with only 2 steps for claiming process so that fans can listen to the song in very few steps.





02. REGISTER RELEASED MUSIC

Designed a simple flow for anyone could easily follow the instructions and register the file and release the music.




03. REQUESTS

An overall view for all the transaction requests and history.




04. TRACKING RELEASED MUSIC

Focus on a component design for the panel that contains multiple features. Define the priorities between sections and the interaction of the screens.



PRESS

  1. Japanese ALis media - 台湾のアーティスト吳柏蒼さんがブロックチェーンプラットフォームで新作を発表したそうですよ
  2. Yahoo News -  樂團主唱新歌出招 帶你進入區塊鏈世界
  3. Technews - 透過 Bitmark 區塊鏈 App 發表創作,回聲樂團主唱新作限量 200 套索取一空 
  4. Modernized Record Collecting: Pochang Wu Releases New Music on Blockchain Built Specifically for Digital Collectibles
  5. 區塊鏈不能解決音樂創作者盜版問題,卻讓授權移轉更容易 
  6. 反骨的理工男,回聲主唱吳柏蒼用區塊鏈找回失落的數位音樂


PRODUCT LINKS


  1. Omniscient - claim page (status updates:sold out)

 
Mark